Popping the Question:
How To Turn Your List Subscriber Into a 'Happily Married' Customer Using Hypnotic 'Love' Letters...

"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
- Zig Ziglar, Master Sales Trainer & Motivational Speaker

From the Desk of:
Fernando Ceballos; Los Angeles, CA.

Dear Bootcamper,

Ha ha... I really don't mean a REAL love letter. Let me explain...

All businesses require the sale of a product in order to stay in business. But before your prospective customer will buy, they need a reason to buy. You need to convey to your prospect the benefits (not features) of your particular product and how it may serve their needs. The process of doing this is called the 'sales process'.

Now part of the reason you are reading this newsletter is because you are looking for a way to remove yourself from the sales process and automate as much of it as possible.

And I'm totally with you. I hate selling people. I'm good at it, but I hate being put in a position of having to 'close' people towards making the sale. It's not me and I'm only guessing that you hate it as much as I do.

(If you love it, then you've already got a leg up on me. Kudos to you!)

I personally am not looking for a sales career and want the 'magic slot machine' to run on its own.

But like in a romantic relationship, there comes a point when 2 people need to make a decision about 'getting more serious'. And this doesn't happen by default. Aside from a 'common law' marriage, two people don't fall in love and decide to spend the rest of their lives together without one person 'popping the question'.

Well, you at some point need to pop the question to your prospect and make them your customer.

But the great part about attraction marketing is that you don't need to get down on one knee or even be there in person. You're going to let your newsletters build up the 'romance', then lock'em in with a well written sales page (love letter).

What is an Online Sales Page?

A sales page is a website that makes an offer to your prospective customer. It is what sells them on the benefits of what you have to offer.

In the olden' days, the equivalent to this was the direct mail envelope with a sales letter which arrived in your mail box that made you an offer on everything from refinancing your home to the latest new miracle workout machine.

Although direct mail marketing is still widely effectively used, there has been a rise in the popularity and use of online sales letters or 'sales pages'.

A sales page is basically doing the job that a traditional sales person would do with a prospective customer, without the pressure. (This is what I like.)

If you know anything about sales, you'll know that a master sales person runs the prospect through a series of methodical psychological phases to get the prospect to buy the product.

Well a sales page does the exact same thing, except your prospect is selling themselves instead of you selling them. The more they read, the more they will be convince that they 'have-to' buy.

And if they don't buy, well just be happy that you didn't have to sit in front of that prospect and try to sell them. They qualify or disqualify themselves as they read your sales page.

How To Write a 'Hypnotic Sales' Page

A sales page should be doing...

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