The
'Magic Slot Machine':
How To Turn
Your Marketing Campaign Into a Surefire Money
Maker, Even If People Never Buy Your
Product or Service...
"Just
set it and forget it”
-
Ron Popeil, Founder of RONCO
From the Desk of:
Fernando Ceballos; Los Angeles, CA.
Dear
Bootcamper,
Picture
this… you go to Vegas and you sift
through all the carousel of slot machines.
You make your way around the elderly, the
curious, the drunk, and the frustrated.
Then you see it…
Your
special slot machine.
THE
slot machine.
You
feel the vibe, and you can’t help
it. You know this is it. This is your lucky
day and this is the machine that’s
going to pay.
You
sit in front of it, you feel it for a few
moments, you pay your respects. You feel
that connection. Then you do it… you
put in that first quarter.
You
hold your breath, pull the lever, and watch
the spinning wheels go round and round.
The wheels slow down and you study the pictures,
waiting for them to align themselves.
And
they do.
You
just won 50 cents! This is indeed your
lucky day.
So
what do you do? You put in the 50 cents
and pull the lever again and BAM! You
get 75 cents back.
You
put in 75 cents and you get a dollar. On and on you go. It never fails, that slot
machine just keeps giving you money.
It’s
as if it were “magical”.
How
long do you think you would have sat there?
10 minutes? An hour? An entire day?
As
long as you can I bet! I bet you would even
get your friends to come take shifts with
you so you can continually cash in on this
'Magic Slot Machine'!
Well
guess what, you CAN have a Magic Slot Machine
in your business and better yet, you don’t
even have to manually pull the lever.
You
can have Google™ pull the lever for
you.
How
Your Magic Slot Machine Works
I
look at this entire sales process as a relationship
– as should you.
And
like any relationship, it’s give-and-take
and it’s going to take time to foster.
You can’t expect the other party to
invest their entire trust and loyalty in
you in one gigantic step.
You
want to make it easy for them. You want
to earn their trust and loyalty one step
at a time. Here's how you do it:...
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