Anatomy of Your 'Mouse Trap':
How To Capture More Customers

"The more you help people get what they want, the more you will get what you want."
- Zig Ziglar, Sales Trainer & Motivational Speaker

From the Desk of:
Fernando Ceballos; Los Angeles, CA.

Dear Business Owner,

Today you will learn how to literally build the doorway to your online empire.

In online marketing, the best way to start creating a list is through what is called a “lead capture page” (a.k.a. "squeeze page" or "gateway page").

The page that allowed you to receive this valuable boot camp (www.AttractionMarketingFormula.com) is an example of a capture page at work.

The audience who comes to the capture page is given two choices:

1) Give you their information and opt-in, in exchange for valuable education

- or -

2) Get out

That’s it. Choose 1) or 2) – very straightforward.

This seems a bit harsh, but let’s rehash the all-important marketing principle I presented earlier – the money is in the list. No list = No money.

You cannot create a relationship with your audience if you don’t know their name and don’t have their contact information. Hence… get their information or politely invite them to leave.

In the case of Temper-Pedic™, I had no problem giving up my info for a “piece of cheese” and some information so you know it works.

Components of a Capture Page

Now, let’s talk about the components of the capture page and what makes it successful.

First, realize that most people surfing the web will spend no more than a few seconds judging if a webpage contains any content worth sticking around for. These folks are “back-button happy”. Therefore, your capture page must engage their interest and convey your message within a few seconds.

Second, realize that...

Anatomy of Your 'Mouse Trap': How To Capture More Customers

Anatomy of Your 'Mouse Trap':
How To Capture More Customers