WIIFM: What's In It For Me?:
How To Write Effective Copy for Sales Letters, Email, Websites and Other Tricks of Conversions

"Words are the most powerful drug used by mankind.”
- Rudyard Kipling, English Author and Poet

From the Desk of:
Fernando Ceballos; Los Angeles, CA.

Dear Bootcamper,

Today I'm going to share with you a little bit of the most important skill any marketer can learn. As you will read in the Attraction Marketing Formula, copywriting is said to be THE million dollar skill.

Short of public speaking, this has the potential if earning you the lifestyle of your dreams if you learn and utilize it correctly.

And even in public speaking, the psychology involved in engaging an audience is almost the same as the ability to engage a reader. You will find that some of the best public speakers are also phenomenal writers -- copywriters to be exact.

Throw whatever your 9th grade english teacher taught you about writing an essay out the window. Here you will be rewarded handsomely for writing the way you speak.

Awesome, huh?

The Power of YOU

Simply put, the most powerful word in sales is YOU. For every 'I' you write in your sales letter or presentation, there should be 10 YOU's.

I dont care how cool your story is or how well it ties into your product, you have to be able to tell it as if your reader was living it for him or herself.

The idea is to be focused on your prospect's needs.

Creating Images

One very powerful technique in sales is to...

WIIFM: What's In It For Me?: How To Write Effective Copy for Sales Letters, Email, Websites and Other Tricks of Conversions

WIIFM: What's In It For Me?:
How To Write Effective Copy for Sales Letters, Email, Websites and Other Tricks of Conversions