MLM Recruiting Like a Chinese Peddler
There's More than Fake Gucci and Chanel Knock-Offs...
"Fake it till you make it."
- Your Upline
Oh wow, if you haven't ever visited Shanghai, you should definitely do yourself a favor and check it out some day.
The history and culture is extensive, the food amazing and a bit "different" at times (I just had a duck and a snapping turtle in the same sitting and washed both of them down with some local beer), and the way of the people quite intriguing.
Being in the land of shopping and bargaining and being the marketer that I am, you bet I am paying close attention to the sales tactics being demonstrated here at Yu Bazaar.
What I've discovered is that what works for Chinese peddlers selling Gucci knock-offs will not work for you as a network marketer.
Let's examine.
The streets of Yu Bazaar are flanked by little stalls and holes-in-the-wall stores selling everything from purses, suites, children toys, to antiques. As my girlfriend and I were walking around, taking in the bustling streets, we were approached countless number of times by peddlers selling knock-offs.
The first time it happened my girlfriend yelped and almost punched the poor guy in the face. I can't blame her. Heck, I was about to punch the guy in the face myself. You see, the guy crept up on us out of nowhere from behind.
As we were walking from one stall to another, he somehow managed to sneak up RIGHT behind us and said "watches, sunglasses, bags***" in his broken and heavily accented English (never mind that we were not in the market for watches, sunglasses, nor bags).
We were like, "Holy gazooks where'd this guy come from?" He could've just as easily have said, "Give me your money – I am robbing you."
The Mistakes That Almost Got Him a Bloody Nose
Now you see why he almost got socked in the face? These are just a few of the mistakes he made:
- He vouched for the ninjitsu sneak attack – preying on the unsuspecting prospects (my girlfriend and myself) and taking us by total surprise
- He didn't even determine if we were in the right market and therefore, wasted a perfectly good ninjitsu move
- He muttered some phrases and thereby giving us the impression (rightfully so) that he was doing something sneaky and thereby, turning us off instantly (granted English was obviously not his first language but you get the point)
Eerily Similar Isn't It?
You might laugh but sadly, that's very close to the same approach some network marketers take when it comes to prospecting. They are sweating bullets when it comes time to prospect. They think that if they come unnoticed on their unsuspecting prospect, it's a good thing.
WRONG.
If you sneak up on your prospect, right away you trip your prospect's defense mechanism and all he/she can think about are to either punch you in the face and/or start running.
Either way it's bad business :)
Of course, then we come to the question of whom they tend to prospect. Whom do they target? Everyone and anyone that breathes and moves. They think that they should prospect and sponsor everyone from their mother to their neighbor's godson's pet parrot.
As you may know from studying Attraction Marketing Formula, that's a huge no-no. Why waste your time on the looky-loos? Why bother with the tire-kickers? Wouldn't it be great if there's a way to filter them all out before you waste one breath talking to them?
Gawd, imagine if some tourists at Yu Bazaar actually wore huge tags around their necks that said "looking for watches, sunglasses, and bags". How much easier it would've been for our lil' "ninja" friend eh? Unfortunately that's not the case for him.
But There's Hope...
However, for you as a network marketer, that's totally possible and realistic with the approaches we share with you in Attraction Marketing Formula.
And what about the whole concept of posture?
Obviously our ninja friend had none as not only was he muttering but he also looked obviously nervous and out of place (duh, he was selling illegal knock-offs). Again, think about how some network marketers approach their prospects. Do they talk to them with complete confidence and total composure? Do they speak as if they are the ones with something of value to offer and are the ones doing their prospects a favor?
Odds are, no.
What tends to happen more often than not is that network marketers speak with hesitation and are just shy of begging their prospects to join them. Heck, the network marketers themselves have no idea what they got into – let alone trying to explain to their prospects what they would be getting into...
And people wonder why there is a stigma surround MLMs and how they are nothing but pyramid schemes.
Wouldn't you also wonder the same thing if some dude pulled a ninja teleporting act right to the back of your head and start muttering something about "home business opportunity" and "getting rich"?
This is What You Need to Do
See, what you need to do is not only filter out your prospects but when you do find a real prospect you also need to show some posture. You need to know beyond a shadow of a doubt that the opportunity to join you, your team, and the business opportunity you have to offer is of tremendous value; and you need to communicate this clearly.
(Better yet, let a MLM capture page do this for you online.)
I do have to admit, after we finally got use to the idea of having random people pop up behind us when we aren't looking and muttering "watches, sunglasses, bags", curiosity got the better of us and we went for a little walk...
But that's a whole different story with entirely different lessons for another time.
For now, all I can say is that while these Chinese peddlers may not be able to benefit from Attraction Marketing Formula and learn how to harness the internet to enhance their businesses, there is absolutely nothing that stands between you and that knowledge.
It's time you stop risking getting a bloody nose and two black eyes, it's time you give your prospecting strategy and business an upgrade. Take it online and let Attraction Marketing Formula help you save time and make more money!
*** China is famous (or notorious depending on how you look at it) for selling famous brand knock-offs such as Chanel sunglasses, Rolex watches (we call them "Folexes"), Gucci purses, etc. ***
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Who are Ferny Ceballos & Ray Fong? Ferny & Ray are former aerospace engineers turned internet network marketers. Despite holding degrees from MIT & Harvey Mudd, respectively, and both having earned graduate degrees from USC, Ferny and Ray decided to turn their backs on engineering and jump into the vast and profitable world of online network marketing in 2006. |
Definitions: MLM Prospecting | MLM Recruiting | Posture | Calling Leads | MLM Sponsoring