Pay Per Click Advertising
Pay per click (PPC) is an online marketing used on search engines, advertising networks, and content sites, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on key terms they believe their target market will use when they are searching online for a product or service.
When a user types a keyword matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads appear next to or above the "natural" or organic results.
Pay-per-click (PPC) advertising is one of those internet marketing platforms that you either love or hate. Regardless of your particular position, it is a critical platform for marketing new websites online.
The most popular PPC service is Google Adwords.
Pay-per-click can be a bit expensive if you don't know what you are doing, but great once you've gotten the hang of it. There are a number of companies who spend up to $5,000 to $10,000 per month on paid search marketing.
An interesting fact is that PPC is prompting increases in the number of domain-name sales and the dollar value of deals. Businesses are also gaining a more sophisticated understanding about online branding and advertising.
However, there are a few pitfalls, since pay-per-click advertising is has become a marketing channel dominated by online marketing experts. As a result, when a beginner tries to run a PPC campaign on their own, competing against seasoned professionals, their budget is quickly burnt with no results to show for it.
Paid search advertising is a great way to increase internet traffic and raise awareness of your company's web site virtually overnight. PPC Campaigns make an immediate impact, while you work to move up your site on the natural search rankings.
Pay-per-click advertising is turning traditional advertising on its head and represents a real market shift by charging advertisers only for actual clicks, instead of impressions as in the direct response world.
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Who are Ferny Ceballos & Ray Fong? Ferny & Ray are former aerospace engineers turned internet network marketers. Despite holding degrees from MIT & Harvey Mudd, respectively, and both having earned graduate degrees from USC, Ferny and Ray decided to turn their backs on engineering and jump into the vast and profitable world of online network marketing in 2006. |