There’s no reason why new distributors shouldn’t experience some level of success after they start a new home-based business. The problem with a lot of new multilevel marketing companies is that they try to keep their new distributors interested in the business by narrowly focusing their vision on vague goals promising MLM success if they just keep their “eye on the prize.”
They need to focus on network marketing training that teaches new distributors appealing to their cold market and not make them so heavily reliant on their friends and relatives for support. While the warm market is a great place to start with certain products, inexperienced distributors can quickly lose their friends’ trust when they try to push their business opportunity on them.
Better MLM prospecting will ensure that new distributors won’t become discouraged if they are rejected by the people closest to them. Often when someone starts up their new home-based business, they inadvertently raise skepticism among the people closest to them, even so much as them calling it some type of MLM fraud or a pyramid scheme. Because MLM companies have developed such an ambiguous reputation over the years, it’s hard to know whether you will turn off your friends if you even bring up the fact that you’ve started a home-based business.
One of the biggest mistakes people make is getting in touch with old friends for the sake of presenting the business opportunity to them. A friend whom I hadn’t spoken to in years initiated a dialogue with me that hinted at a business opportunity, but she was not entirely clear about her intentions. I was already familiar with the rhetoric.
She used words like, “I want to share something important with you” without getting into what it was exactly that she wanted to share. I wanted to innocently assume that she wanted to talk about a new boyfriend or maybe even a pregnancy until I noticed a new link on her social networking profile. She was hoping to find a downline for her online travel business and it was obvious in the choice of words included in her unexpected message.