Imagine you are at a bar with your friends and from the moment you sit down with your drink, numerous strangers approach you, one after the other, asking to know more about you and maybe go on a date. The one thing you notice about these people is that you are not interested in any of them. You see their potential, but they just aren’t for you.
While this scenario isn’t really that likely to happen (at least not with that intensity), it’s meant to illustrate why you shouldn’t let a lot of time be wasted on MLM marketing leads that haven’t first been checked out.
To avoid a problem like this, you need to gather surveyed leads. It’s actually a lot easier to do than you might think because all they have to do is fill out a bit of information before their names, email addresses, and other data is sent to you. The best way to gather surveyed leads for your home-based business is to have them answer a few questions before they opt-in for your newsletter (if you have one) or for your e-mail updates (into your business opportunity list).
Another approach is to pay for them, but this can be rather costly and there is a good chance that if you aren’t paying a large fee it’s because those leads are being sold to another SEO company. What that will do is then exhaust that surveyed lead and you will get lost in the abundance of emails they are likely to receive.
It’s really worth it to create your own lead capture page because at least then you know that you are hearing from people who have actually visited your web page and are asking you directly for more information. It’s our preferred method of generating business opportunity leads.